(MYRTLE BEACH, S.C.) – Marketing pioneer Sandy Miles and Phillip Goings, the long-time caddy master at the Dunes Club, were inducted into the Myrtle Beach Golf Hall of Fame Thursday evening at Pine Lakes Country Club.
Established to pay tribute to the men and women who have played significant roles in the development of the Myrtle Beach area golf industry, the Hall of Fame was founded in 2009.
“Sandy Miles and Phillip Goings are richly deserving of their place in the Myrtle Beach Golf Hall of Fame,” said Bill Golden, Myrtle Beach Golf Holiday’s president. “Both men were vital to the area’s growth in different ways, but they shared common goals: a desire to do their job to the best of their ability and to make every Myrtle Beach golf trip a memorable one.”
Big ideas and an equally big personality made Sandie Miles an instrumental part of Myrtle Beach’s growth into the game’s premier golf destination.
After serving in the Army, including a tour in Germany, Miles returned to Myrtle Beach and took over Pine Lakes Country Club. He immediately set about raising the course’s profile and was wildly successful. He coined the venerable Robert White design as the Granddaddy, ensuring everyone knew Pine Lakes was the birthplace of Myrtle Beach golf.
It was Miles’ idea to serve clam chowder at the turn and he brought Rolls Royce golf carts to the course, marketing ideas that attracted national attention for years. While Miles is most known for his success at the Granddaddy, he also worked alongside fellow Hall of Famer Cecil Brandon to help launch Myrtle Beach Golf Holiday.
As important as architects and golf course owners are the people on the ground greeting players and providing the Southern hospitality that has served as one of the Myrtle Beach’s primary assets. No one brought a smile and unquestioned expertise to his job longer than Phillip Goings, the former caddy master at the Dunes Club.
Goings started at the club as a dishwasher but moved outdoors, where he became the head looper at Myrtle Beach’s most famed course. A razor sharp memory made Goings an outstanding caddy and his personality endeared him to Dunes Club members and guests alike. Fellow Myrtle Beach Golf Hall of Famer Jimmy D’Angelo once said of Goings, “He treats everybody like they are the President of the United States … He’s the world’s best.”
Goings worked at the Dunes Club for 50 years, setting a standard for work ethic and customer service that served entire Myrtle Beach golf community well.
For more information about Myrtle Beach Golf Hall of Fame, visit www.themyrtlebeachgolfhalloffame.com.
About Myrtle Beach Golf Holiday
Myrtle Beach Golf Holiday is a non-profit trade association comprised of 79 championship golf courses and 99 golf package providers in the Myrtle Beach, South Carolina area. Founded in 1967, the organization continues to be the driving force behind the growth of the region’s thriving golf market. The originator of the “Stay and Play Package,” Golf Holiday provides non-biased information about accommodations and golf courses to assist golfers in making the most informed decisions when planning for their next vacation.
Golf Holiday also hosts seven events and tournaments annually to help to foster continued growth of the game. In addition to hosting the Hootie & the Blowfish Monday After The Masters Celebrity Pro-Am Golf Tournament, Golf Holiday runs the Myrtle Beach World Amateur Handicap Championship – the world’s largest single-site amateur golf tournament, the Palmetto High School Golf Championships, the Veterans Golf Classic, the Preseason Classic, the March Championship and the Myrtle Beach Fall Classic.