Myrtle Beach’s Marketing Innovator 2011
Paul Himmelsbach moved from New York in 1977 to join the Grand Strand golf industry. He leveraged his relationships with national media to position Myrtle Beach among the world's premier golf vacation destinations. A founder of On The Green magazine and its sister publication, On The Beach, his publishing ventures have informed millions of visitors about Myrtle Beach and its world-class golf courses. As a partner in two advertising agencies providing golf marketing services, he spearheaded the creation of a marketing cooperative between On The Green and the number one golf magazine in America, Golf Digest, that showcased the quality and quantity of golf courses in Myrtle Beach and enhanced the area's brand. In 1984, he co-created the World Amateur Handicap. Competitors and golf vendors come to Myrtle Beach annually from every state and many foreign countries for a week of golf, generating millions of dollars for the economy and worldwide publicity for Myrtle Beach golf. A golf course developer, Paul partnered with others to create The Glens Golf Group, known for award-winning golf courses, including Heather Glen, Glen Dornoch and Shaftesbury Glen, that are are ranked among the Grand Strand's best.