George W. “Buster” Bryan
Myrtle Beach Golf Package Innovator 2010
George W. “Buster” Bryan was one of the founding fathers of the golf package business. His leadership transformed Myrtle Beach from a sleepy beach town with a 3 month season into a year-round golf vacation destination. Bryan built the Caravelle Hotel in 1959 and soon realized that Myrtle Beach could expand its tourist season beyond summer by offering golf vacation packages. In the 1950s, he created Myrtle Beach’s first golf promotion group, “Golf-o-tel”, combining 8 courses and 8 hotels into a marketing cooperative. The group bought advertising that took Myrtle Beach’s package message far beyond the Carolinas. Bryan understood the power of positive publicity. He raised funds to host a gathering of influential golf writers and became a driving force behind the Golf Writers Championship. For 50 years, the gathering ensured that writers topped in Myrtle Beach on their annual trips to cover The Masters and recommended golf vacations here.