George Hilliard III
First Executive Director - Myrtle Beach Area Golf Course Owners Association 2014
After 26 years of service in the U.S. Air Force as a highly decorated officer awarded the Silver Star, two Distinguished Flying Crosses, and 11 Air Medals, in 1988, Hilliard became the first Executive Director of the Myrtle Beach Area Golf Course Owners Association.
His next 26 years were dedicated toward the development and implementation of policies, projects, and programs for the Myrtle Beach golf industry. With the help of a dedicated golf community, Hilliard spearheaded numerous programs to include the area’s first computerized tee time reservation system, the Myrtle Beach Golf Passport program, the industry’s health insurance program for golf course employees, as well as national and statewide lobbying efforts to gain significant tax reductions for golf course owners. He also served as Tournament Chairman of the AJGA’s Ping Myrtle Beach Junior Classic.
In 2005, Hilliard was awarded the National Golf Course Owners Association’s Champion Award that recognizes individuals who have garnered significant victories on behalf of golf course owners. He was also named 2012 Father of the Year by the National Father & Son Team Classic.
Active in the community and church groups, Hilliard has been supported by his wife Helen, four children and 14 grandchildren.